The operator, and the entitlement we use
William Hill holds the widest licence on this site, and we list it for one product
Account 39225, held by WHG (International) Limited of Gibraltar, carries six entitlements and is the widest licence behind this site: bingo, casino, real-event betting, virtual-event betting and pool betting from the first of November 2014, and gambling software from March 2015. We list the brand for its sportsbook, because that is where the link we carry actually goes, and a button under a casino ranking would be a button pointing at the wrong product.
William Hill
Licence on the public registerGambling Commission, account 39225 ·WHG (International) Limitedlicence 039225-R-319373-015 · read on 7 November 2026 · public register- Casino
- Bingo
- Sports betting
- Virtual events
- Casinoon the licence
- Bingoon the licence
- Licence holderWHG (International) Limited
- ProgrammeWilliam Hill Affiliates
Landing page: the football promotion page, /uk/sports/football/all/s30Followed from a British connection on 2026-11-07. We publish no bonus figure unless the four facts are on the operator's page.
Open William HillCommercial link · 18+ · the operator's terms apply · licence read 07.11.2026
Six entitlements, and the only pool betting on this site
William Hill has been taking bets since 1934, and the company that takes them online in Great Britain is WHG (International) Limited of Gibraltar, on Gambling Commission account 39225. That account carries six entitlements, which is more than any other holder behind this site: bingo, casino, general betting on real events, general betting on virtual events and pool betting, all five active since the first of November 2014, and gambling software since the twenty-fifth of March 2015. The register records every one of them as Active, and we read it on the seventh of November 2026.
Pool betting is the one worth pausing on, because it appears nowhere else in this catalogue and most readers have met it without knowing the name. In a pool bet the stakes go into a fund and the odds fall out of how the fund is divided among the winners, so the operator takes a fixed cut and carries no position on the result; in a fixed-odds bet the operator quotes a price, keeps the margin inside it and stands to lose if the price was wrong. The two are different trades, and the Commission licenses them separately for that reason.
Why this brand appears on the betting pages and not under a casino ranking
The licence covers casino and bingo as well as sport, so the brand could in principle sit anywhere on this site. The commercial link we hold does not. It resolves to the football promotion at promotion.williamhill.com, which we followed from the tracker on the seventh of November 2026, and a button that opens a football offer underneath a list of casino lobbies is a button pointing at the wrong product.
So the licence data appears everywhere the register matters, in the index and in the table of holders, and the button appears on the betting pages. If the programme supplies a casino link later, the brand earns a place in the casino ranking and not before.
The offer, and its four figures
The promotion the link opens is thirty pounds in free bets for a ten-pound deposit and a ten-pound stake, under the code S30. The qualifying bet has to be a single bet placed with your own money at odds of evens or better, which is 2.00 in decimal, on a sports market rather than a virtual one; when it settles, the thirty pounds arrive as three separate ten-pound free bets. Those free bets expire seven days after they are credited and have to be staked in full, because a free bet cannot be partly used and cannot be withdrawn. The promotion itself runs until the last minute of the thirty-first of December 2026.
It is open to new British customers only, and three payment methods are excluded from it: PayPal, Skrill and Apple Pay. That exclusion is the detail most often left out of a summary, and it is the one that costs a reader the offer, because a deposit made the wrong way does not qualify and cannot be undone afterwards.
What the promotion page does not say
The page states that the free bets themselves cannot be withdrawn and must be used in full. It does not state what happens to the winnings a free bet produces, and on most British sportsbooks the returns exclude the stake, so a winning ten-pound free bet pays the profit and not the eleven or twelve pounds the slip appears to show.
We have not verified that for this operator, so we record it as a gap rather than filling it in from what is usual. The operator's full terms carry the answer, and a reader staking thirty pounds of free bets should read that clause before the seven days run out.
The bingo entitlement without a bingo room
The licence has carried bingo since the first of November 2014, and we could not find a bingo room at the brand. That gap is the reverse of the one on the Hippodrome card, where the betting entitlement sits unused on an account that holds it, and it is the same lesson from the other direction: an entitlement is a permission, not a product, and reading the register tells you what an operator may do rather than what it has built.
So the bingo pill on this card reports the entitlement and reports that we found no room, which are two different statements and are both true. If the room exists and we missed it, the correction page is the place to tell us, and we would rather hear it than leave the gap unmarked.
The settlement of nineteen point two million pounds
In 2023 the William Hill group companies agreed to pay nineteen point two million pounds in a regulatory settlement with the Gambling Commission over failures in safer gambling and anti-money-laundering controls, and it remains the largest such settlement the Commission has concluded. It is a matter of public record, published in the Commission's own register of regulatory action, and we report it for the same reason we report an account number: it is a fact about the licence rather than an opinion about the operator.
What a reader does with it is a separate question. A settlement describes conduct the Commission found and the operator accepted, and it is evidence about the past rather than a prediction; an operator that has been through one is also an operator the Commission has examined closely and attached conditions to. We print the figure, name the source and leave the inference where it belongs, which is with the person deciding whether to open an account.
William Hill, on account 39225
William Hill
Gambling Commission, account 39225 ·WHG (International) Limited
Open William HillCommercial link · 18+ · the operator's terms apply
Questions readers ask
Which Gambling Commission licence covers William Hill in Great Britain?
Account 39225, held by WHG (International) Limited of Gibraltar, licence reference 039225-R-319373-015. It carries bingo, casino, real-event betting, virtual-event betting and pool betting from 1 November 2014, and gambling software from 25 March 2015, all recorded as Active. We read the register on 7 November 2026.
What is pool betting, and why does only this licence have it?
In a pool bet the stakes form a fund and the odds come from how that fund is split among the winners, so the operator takes a fixed share and carries no position on the outcome. A fixed-odds bet works the other way: the operator quotes a price and keeps the margin inside it. The Commission licenses the two separately, and on this site only account 39225 carries the pool entitlement.
What exactly does the welcome offer require?
A deposit of £10 or more, then a single £10 bet from your own money at odds of 2.00 or better on a sports market. When that bet settles you get three £10 free bets, which expire seven days after crediting and must be staked in full. The code is S30, the offer is for new British customers only, and PayPal, Skrill and Apple Pay do not qualify.
Can I play casino or bingo here through your link?
Not through ours. The licence covers both, but the link we carry opens the football promotion, so our button sits on the betting pages. We do not place a sports link under a casino ranking, because the button would open the wrong product.
Why do you mention the £19.2m settlement?
Because it is on the Commission's public register of regulatory action, and this site reports what the register says. It concerns safer gambling and anti-money-laundering failures found in 2023 and is the largest settlement the Commission has concluded. It is a record of past conduct, not a prediction, and the judgement is the reader's.
By the UK Pound Casino editorial team · Last updated November 2026 · Online since 2026
