The companies, not the brands

Seven companies hold the twenty-four licences behind this site

Twenty-four brand names, seven companies. The brand is the shop front and the licence holder is the party the Gambling Commission regulates, which is why a complaint, a self-exclusion and a bonus rule all follow the company rather than the name over the door.

Why the company matters more than the name

A gambling brand in Great Britain is a trading name, and a trading name is a cheap thing to create; the licence sits with a company, so that does everything a player eventually needs: the complaints procedure, the «self-exclusion» (a refusal the operator is obliged to honour) record, the obligation to pay a withdrawal, and the duty to follow the Commission's conditions on bonuses, on marketing and on checking that a customer can afford what he is doing.

This matters most when you opens a second account. Two brands under one holder share the software (the terms), the payment routes and the staff who answer an email, which means a complaint resolved badly at one of them will be resolved the same way at the other, by the same people, under the same procedure.

It also matters when something goes wrong. The Commission publishes its enforcement actions against companies rather than against brands, and you searching for the name on the door will find nothing while the record sits one level up, under a name he has never seen.

888 UK Limited, the only holder with all four entitlements

Account 39028 belongs to 888 UK Limited, a company registered in Gibraltar, and its licence carries casino, bingo, real-event betting and virtual-event betting, all recorded as active: four of the five entitlements a player ever meets, and until the seventh holder joined this site in November 2026 it was the widest list here. The British terms state that the contracting party for customers in Great Britain and Northern Ireland is this company, which is a distinction worth holding on to, because the same group contracts through different companies elsewhere.

The group behind it operates through at least four separate licensing arrangements, and you in Dublin is contracting with a different company under a different regulator from a reader in Leeds. We set that out on the page written for readers in Ireland, where the position is genuinely unusual!

Jumpman Gaming Limited, eleven front doors on one «platform»

Account 39175 covers remote bingo and remote casino, both active since the first of November 2014, and it carries eleven of the twenty-four brands on this site. The company is registered in Alderney and has been majority-owned since September 2022 by the group that also owns Betway and the Spin brands, which is a connection no individual brand page mentions.

The commercial logic of a network like this is that a brand is a marketing experiment with a short life and a low cost, and the player-facing consequence is that the experiment is the only part that differs. Two of the eleven are branded for newspapers, several are built around a bingo room rather than a slots «lobby», and underneath all of them is one «platform», one set of terms and one licence.

One of the eleven, with the licence of the network

Aladdin Slots

Gambling Commission, account 39175 ·Jumpman Gaming Limited

Open Aladdin Slots

Commercial link · 18+ · the operator's terms apply

Apollo Entertainment Limited, casino and nothing else

Account 38620 reads "Casino (Remote)" and stops there, which makes Apollo the clearest illustration of why we print entitlements. The three brands under it are long-established names in a «loyalty» group that spans far more sites than the three we list, and all three are in perfectly good standing with the Commission.

They may not run a bingo room in Great Britain. A «comparison site» that listed them on a bingo page, as one we read had done, would be putting a reader in front of a product those brands are not permitted to sell him, and the error is invisible unless somebody reads the «register» (a list a public authority keeps and publishes).

Betway Limited, an entitlement held and not used

Account 39372 carries casino and betting entitlements for Great Britain, and the brand it carries on this site is The Hippodrome Online Casino, which is a casino and only a casino. We opened the «landing page» (the first screen a link opens) from London on the seventh of November 2026 and found no «sportsbook» on it, and the brand accordingly appears on our casino pages and not on the betting one.

The distinction between what a holder may do and what a brand does is the sort of thing a table cannot show by itself. A column reading "yes" against Betway's betting entitlement would be true about the company and misleading about the site a reader would actually open, so the card carries both facts and the betting page explains the gap.

Skill On Net Limited, and the virtual-event entitlement

Account 39326 covers remote casino since 2014, remote bingo since February 2020, remote gambling software since 2015, and (since the first of October 2026), remote general betting on "virtual events" (matches generated by software rather than played by people); three brands on this site sit under it.

The virtual-event entitlement is new enough that most pages written about these brands do not mention it, and it is narrow enough that mentioning it carelessly would mislead. A reader who sees "betting" against one of these three and goes looking for a Premier League market will not find one, which is the reason our betting page separates the two entitlements before it lists anybody.

Videoslots Limited, the second «sportsbook»

Account 39380 is the other holder with a real-event betting entitlement, granted on the seventh of December 2020, alongside casino since 2014 and bingo since the twenty-fourth of June 2025. The bingo entitlement is the most recent addition of any holder on this site.

We were unable to open the operator's own pages from our working connection on the day of checking, because the host was blocked at the browser level, so the «landing page» (the first screen a link opens) for this brand is recorded as unverified. The licence facts come from the «register» (a list a public authority keeps and publishes) and carry its date; the landing page carries a gap, and the gap is marked.

By the UK Pound Casino editorial team · Last updated November 2026 · Online since 2026